Oscars are big night for advertisers

Julia Boorstin, CNBC ? ? ? 7 hrs.

The Academy Awards is nicknamed "prom for Hollywood," but it isn't just the biggest night of the year for Hollywood star-watching ? it's also one of the biggest live TV events of the year, which means an ad goldmine for ABC (owned by Disney).

Perhaps the most apt nickname for the Oscars is "the Super Bowl for women," because it's one of the most important events of the year for advertisers ? arguably the best occasion to reach a captive audience of women. ABC, which broadcasts the event, said it saw the highest demand for Oscar ads in over a decade.

Read More: Best Picture Winners With the Biggest 'Oscar Bump'

The average 30-second spot sold for between $1.65 million and $1.8 million, the highest prices since 2008, when ads averaged $1.7 million. That means this year ABC will bring in about $85 million in ad revenue, more than it has in over a decade.

Why are live events more valuable? In a word: Twitter. Chatter on Twitter and Facebook is driving more people to be part of the conversation and watch in real time, which means they're watching ads.

And this year ABC is looking to grow the social conversation with a new interactive app and Facebook ballot, which allows movie fans to watch and comment on the show with their friends.

Read More: 13 Actors Hit With The Oscar Curse

Plus, there's hope that new host Seth Macfarlane will draw younger and more male viewers, to balance out the traditionally female audience. Hyundi and JC Penney, which were the biggest ad buyers in last year's telecast are both returning. And we'll see two tech rivals duke it out: Apple and rival Samsung have both bought slots.

So how does ABC's $85 million take compare? Rival CBS has more big one-off events. In addition to the Grammys, where 30-second spots run as much as $900,000, it also has the Country Music Awards. And this year, it was CBS' turn in the Super Bowl rotation between CBS, Fox and NBC, and Super Bowl spots were the most expensive they've ever been ? as much as $3.8 million.

Read More: Jumping Into Oscar Buzz: Aflac for Affleck

Fox has the biggest regular live show, "American Idol," and NBC has Sunday Night Football, where ads run north of half a million dollars. With the rise of DVR usage, the networks ?ad advertisers ? are willing to pay more and more to capture viewers' attention for rare real-time viewing.

Source: http://www.nbcnews.com/business/oscars-are-big-night-advertisers-1C8499586

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Innovation Profile: Lisa Gibbs | UC Health

Standing up for senior health.

Name: Lisa Gibbs
Title: UC Irvine clinical professor of family medicine, associate director of the Program in Geriatrics, medical director of the SeniorHealth Center
Education:? M.D., Stanford University
Project: Transformation of the Primary Care Practice to the Patient-Centered Medical Home Model

Innovation Profile is a monthly feature highlighting the work of a UC Center for Health Quality and Innovation? fellow or grantee.

By Alec Rosenberg

It?s not easy growing old. The golden years can be challenged by a myriad of conditions such as arthritis, heart disease and memory loss that often overlap and are increasingly costly to treat.

UC Irvine?s Dr. Lisa Gibbs has seen the toll that time can take on the health of older adults and their caregivers ? and she has dedicated her career to improving geriatric care.

Gibbs became interested in working with older adults during medical school at Stanford, where she became involved in research on Alzheimer?s disease. She nurtured that interest at UC Davis, where she completed her residency in family medicine and then a fellowship in geriatric medicine. ?I realized how vulnerable this population is,? Gibbs said.

She pointed to a couple married for 50 years. The wife had dementia, but then her caregiver husband developed prostate cancer. ?His care was probably delayed because he was so focused on caring for her,? Gibbs said. ?Caregivers also need our care and attention.?

Gibbs leads a team dedicated to providing the best in geriatric care as medical director of the UC Irvine SeniorHealth Center and clinical professor for the Program in Geriatrics. She was granted a UC Center for Health Quality and Innovation fellowship to enhance that care by turning the center into the UC system?s first patient-centered medical home (PCMH) for seniors.

A patient-centered medical home is a physician-led team approach to providing comprehensive primary care. Unlike traditional primary care, the PCMH model proactively manages all levels of care for an entire patient population, rather than focusing only on patients when they seek care for illness or injury.

?We?re hoping that with an interdisciplinary team approach and improved care coordination that we?ll be able to increase the quality of care, improve patient satisfaction and reduce overall health care costs,? Gibbs said.

The SeniorHealth Center already places the patient and family at the center of care, coordinating in teams with geriatricians, psychologists, pharmacists, nurses and social workers, Gibbs said. The fellowship will help lead the center to enhance its services by adding key features:

• Open access to care, leaving time slots available for same-day appointments. ?This should reduce visits to the emergency room,? Gibbs said. ?Patients will be able to be seen right away by physicians who know them instead of going to urgent or emergency room care.?

• Electronic medical records to help track patient outcomes and population data.

• Self-care support and resources.

• Care management, including individualized care plans.

• Referral tracking and follow up.

• Continuous quality improvement.

UC Irvine plans to apply next year for National Committee for Quality Assurance certification as a patient-centered medical home. Then educators will develop related curriculum for medical students, residents and fellows to learn how to optimally care for older adults and share its findings throughout UC Health.

?UC is a leader in developing innovations,? Gibbs said. ?We?re willing to look at different models and newly developed models of health care because we truly do care about delivering the best care and service.?

View Lisa Gibbs? talk at the UC Center for Health Quality and Innovation colloquium (begins at 8:46)

Source: http://health.universityofcalifornia.edu/2012/10/31/innovation-profile-lisa-gibbs/

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Today's Google Doodle Is a Huge Animated Tribute to Winsor McCay's Cartoons [Google Doodle]

Winsor McCay's Little Nemo was an iconic comic strip first drawn in 1905. Today's Google Doodle celebrates the cartoon in an animated strip which sees Little Nemo embark on an adventure through Google-Land. More »

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