Thursday, March 7, 2013

How a cold, irradiated Siberian city hopes to cash in on meteor tourists

Before last month's meteor strike, Chelyabinsk was best known for a 1957 nuclear waste disaster.? Now officials there are trying to turn the meteor into a tourist attraction.

By Fred Weir,?Correspondent / March 5, 2013

A local resident shows a fragment thought to be part of a meteorite collected in a snow covered field last month outside the city of Chelyabinsk. Regional officials are currently weighing plans to capitalize on their meteor-related fame, including developing a meteor theme park or water park.

Andrei Romanov/Reuters

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When life hands you lemons, according to the proverbial saying, make lemonade.

Skip to next paragraph Fred Weir

Correspondent

Fred Weir has been the Monitor's Moscow correspondent, covering Russia and the former Soviet Union, since 1998.?

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That message has been received by some residents of Chelyabinsk, an industrial city in the Ural Mountains that's famous for just two things ? both of which were horrifying near-miss catastrophes of potentially biblical proportions.

They say the city should start cashing in on its most recent brush-with-disaster, a huge meteor strike that might easily have obliterated much of western Siberia, as a motif for theme parks and other tourist attractions that could pull the region out of obscurity.

"Space sent us a gift and we need to make use of it," Natalya Gritsay, head of the regional tourism department, told journalists.

"We need our own Eiffel Tower or Statue of Liberty," she added.

Chelyabinsk's first unwanted claim to fame was a nuclear disaster at the nearby Chelyabinsk-40 atomic reprocessing plant in 1957, in which almost 100 tons of high-level radioactive waste erupted into the atmosphere. That accident was eventually contained and then kept strictly secret by Soviet authorities for over 30 years.

The second was last month's ten-ton meteorite that slammed into the atmosphere and exploded in a series of fireballs almost directly above the city, injuring over 1,200 people but killing no one.

That event was filmed from almost every possible angle by hundreds of CCTV and dashboard cameras, and the videos transmitted around the world almost instantaneously via YouTube and other social media.

It spawned vast amounts of commentary, even some brilliant satire and, of course, plenty of wild conspiracy theories.

But it also, finally, put Chelyabinsk on the map. And many local citizens want it to stay there.

Reached by phone in Chelyabinsk Tuesday, Ms. Gritsay said there was no fully worked-out plan yet. But ideas include developing a tourist zone around Lake Chebarkul, where the biggest meteor fragments came down, along with a diving center where tourists could try their hand at searching the lake bottom for pieces of space rock.

"These ideas need investment," she said. "Right now we have plans organize a festival of fireworks near the lake," to commemorate the event.

Local media have reported scores of other suggestions, including one local official's scheme to build a "Meteor Disneyland," with full special effects so that tourists could relive the experience. Other ideas are a "cosmic water park" near Lake Chebarkul, and a giant, pyramid-shaped flaming monument on the lake's surface to mark the spot where the largest fragment hit.

"It's a good idea; it will help them develop their local brand," says Valery Markin, a regional expert at the official Institute of Sociology in Moscow.

"But it's not just about tourism. A big meteor strike is a very rare event, and this one hit at Lake Chebarkul, a traditional recreation zone for the population of Chelyabinsk.... People are already saying that some superior force saved them from total destruction. In earlier times, people might have designated this a 'sacred place,'" he says.

Source: http://rss.csmonitor.com/~r/csmonitor/globalnews/~3/0qvE3BE4tiw/How-a-cold-irradiated-Siberian-city-hopes-to-cash-in-on-meteor-tourists

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Wednesday, March 6, 2013

Cookbook review: The Bowler's Meatball Cookbook | Urban Pundit

urbanpundit stars 5.2
Bowler 1Recipe Tested:
Beef and Chorizo Balls
Suggested prep and cook time: 50 mins
Serves: 6-8
Difficulty: 3/10

Choosing the specific recipe from ?The Bowler?s Meatball Cookbook? was the hardest task in reviewing this book. There is a choice of fish, meat and veggie balls, all of which looked extra tasty, however my dining guests were meat eating fish haters so I chose the Beef and Chorizo Balls with confit garlic mayonnaise, a thoroughly good choice.

What you need:
2 tablespoons of olive oil
2 shallots finely chopped
1 large free range egg (beaten)
500g beef chuck steak, minced
200g cooking chorizo, diced
400g white rice cooked (uncooked 100g)
200g Manchego cheese
1 teaspoon of smoked paprika
100g breadcrumbs
Grated zest of 1 lemon
1 teaspoon of salt
3 tablespoons of chopped parsley

Bowler 2Before you start, make sure you have cooked the rice and chopped everything as this will help to save time. Start by cooking the shallots on a low heat for 2 minutes, then add the garlic and stir for another 5 minutes until the onions are translucent. Then, add all of the ingredients into a bowl and mix with your hands until it?s all combined.The Bowler adds a nice little piece of advice to check the flavour; make a small patty and fry it off, then taste it. This way you can decide how much seasoning you want, however I?d say the recipe is spot on.

Next, line two baking trays with non stick baking parchment (works a treat, don?t use foil!) and cook at 220 degrees Celsius or gas mark 7 for 30 minutes and Bob?s your uncle! I served these ones as suggested, with the confit garlic mayonnaise which can be made from scratch (do it before the meatballs though, as the process takes a while) and rocket. ?I then sprinkled some of the Manchego cheese on top and served them with gherkins on ciabatta. It is as scrumptious as it sounds. The book has a lovely section at the back on the sauces and accompaniments, such as the confit garlic mayonnaise I used and Jerusalem artichoke gratin (which I really want to try), so you can make proper meatball banquets.

Bowler 3The recipe is easy, fairly quick and extremely tasty. The chorizo makes the meatballs flavoursome and adds another layer of texture, making them anything but bland. These are fillers though, so don?t be surprised if you can?t finish 4 ? I tried and failed. These would be great for a dinner party as they are quick and can be served on a bun, rather than with the usual pasta (yawn). The meatballs also work brilliantly as next day leftovers, as there were so many I had them for lunch cold with rocket and harissa cous cous and it hit the spot!
finished ballsJez Felwick is the Bowler, and he rides around the country in the Lawn Ranger (his grass covered van) serving meatballs to the masses. A regular on the London street food scene, Jez also makes appearances at farmers markets and festivals throughout the summer. If you want to find Jez and the Lawn Ranger then follow him on twitter @TheBowlerUK.

For more street food suggestions check out some of the things you can find at KERB Kings Cross.?

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Source: http://urbanpundit.view.co.uk/cookbook-review-the-bowlers-meatball-cookbook/

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Sunday, March 3, 2013

Kerry: Egypt needs political, economic viability

CAIRO (AP) ? Egypt's bickering government and opposition need to create "a sense of political and economic viability," giving businesses confidence and setting the stage for a vital international aid deal, U.S. Secretary of State John Kerry said Saturday.

Kerry stressed to business leaders the importance of Egyptians coming together around human rights, freedom and speech and religious tolerance. Equally essential, he said, is uniting "to meet the economic challenge of this particular moment."

Several hundred people protested outside the government offices where Kerry later met with Foreign Minister Amr Kamel. They burned Kerry's pictures and chanted that Washington was siding with President Mohammed Morsi's ruling Muslim Brotherhood.

Kerry arrived in Cairo, the latest stop on his first overseas trip as a member of President Barack Obama's second-term Cabinet, intending to press all sides to come to a basic agreement on Egypt's direction ahead of parliamentary elections that begin next month. A meeting with Morsi was set for Sunday.

Of great concern, too, is the ability of Egypt to undertake the reforms necessary to qualify for a $4.8 billion International Monetary Fund loan package. Steps could include increasing tax collections and curbing energy subsidies.

Agreement with the IMF, contingent on ending the political chaos that has ensued since Morsi's election, would unlock significant U.S. assistance, including portions of Obama's $1 billion pledge last April.

"It is paramount, essential, urgent," Kerry told business leaders, "that the Egyptian economy gets stronger, gets back on its feet and it's very clear that there is a circle of connections in how that can happen.

"To attract capital, to bring money back here, to give business the confidence to move forward, there has to be sense of security, there has to be a sense of political and economic viability."

After meeting with Kamel, Kerry spoke about how Egypt can surmount its challenges and become a strong and stable democracy, with a stable economy.

"I say with both humility and with a great deal of respect that getting there requires a genuine give-and-take among Egypt's political leaders and civil society groups just as we are continuing to struggle with that in our own country," Kerry told reporters.

"There must be a willingness on all sides to make meaningful compromises on the issues that matter most to all of the Egyptian people."

Earlier, Kerry said he would tell Morsi in their meeting that U.S. assistance would depend on Egyptian reforms and the IMF agreement.

"It is clear to us that the IMF arrangement needs to be reached and we need to give the market place some confidence," Kerry said.

The political turmoil has scared away tourists and foreign investors, eroding Egypt's foreign reserves by nearly two-thirds of what it was before the uprising. Those reserves, which stand at less than $14 billion, are needed to pay for subsidies that millions of poor Egyptians rely on for survival.

Kerry met with opposition figures before a round-table discussion with members of the business community. He described the first session as "very, very spirited."

According to the U.S. State Department, Kerry also spoke by telephone with Mohammed ElBaradei, a Nobel laureate who heads the National Salvation Front, an opposition coalition calling for an election boycott.

Kerry met with Amr Moussa, a former minister under ex-President Hosni Mubarak who's now aligned with the Salvation Front. Moussa, an ex-Arab League head, ran for president last summer.

A statement from Moussa's office said the two talked about how the U.S. could support Egypt economically.

Kerry's talks with the league's current leader, Nabil Elaraby, covered the uprising in Syria, where 70,000 people have died in fighting over nearly two years.

The Salvation Front says it could consider participating in elections if parts of a new constitution are changed, police stop using excessive force against protesters and if an inclusive government of the Christian minority, women, and liberals is formed.

They say now is not the time for elections that will further polarize the country while violent clashes continue to take place between protesters and security forces, further shaking the faltering economy.

They accuse Morsi and the Brotherhood of dominating power in Egypt, effectively stepping in to the same role as Mubarak and failing to carry out reforms while also seeking to instill a more religiously conservative system.

Morsi's administration and the Brotherhood say their opponents, who have trailed significantly behind Islamists in all elections since the uprising, are running away from the challenge of the ballot box and are trying to overturn democratic gains.

Egypt has been locked in political crisis for months amid successive waves of protests against Morsi that have turned into deadly clashes and rioting.

As Kerry was meeting with opposition figures, including some who have joined the election boycott, activists in the Nile Delta city of Mansoura say a 35-year-old protester was killed when an armored police vehicle crushed him to death during violent anti-Morsi protests before dawn on Saturday.

A 14-year-old boy was reported to be shot in the head and critically wounded.

In the restive Suez Canal city of Port Said, a police vehicle ran over five people Saturday after protesters marching along a main street refused to allow the car through.

Kerry's visit to Egypt is the sixth leg of a nine-nation trip through Europe and the Middle East.

Source: http://news.yahoo.com/kerry-egypt-needs-political-economic-viability-175124307--politics.html

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Is Populist Anti-Intellectualism Wise? (Powerlineblog)

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Importance Of Search Engine Optimization For Online Businesses ...

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Source: http://culturapopulara.ro/?p=27821

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Sunday, February 24, 2013

Oscars are big night for advertisers

The Academy Awards is nicknamed "prom for Hollywood," but it isn't just the biggest night of the year for Hollywood star-watching ? it's also one of the biggest live TV events of the year, which means an ad goldmine for ABC (owned by Disney).

Perhaps the most apt nickname for the Oscars is "the Super Bowl for women," because it's one of the most important events of the year for advertisers ? arguably the best occasion to reach a captive audience of women. ABC, which broadcasts the event, said it saw the highest demand for Oscar ads in over a decade.

Read More: Best Picture Winners With the Biggest 'Oscar Bump'

The average 30-second spot sold for between $1.65 million and $1.8 million, the highest prices since 2008, when ads averaged $1.7 million. That means this year ABC will bring in about $85 million in ad revenue, more than it has in over a decade.

Why are live events more valuable? In a word: Twitter. Chatter on Twitter and Facebook is driving more people to be part of the conversation and watch in real time, which means they're watching ads.

And this year ABC is looking to grow the social conversation with a new interactive app and Facebook ballot, which allows movie fans to watch and comment on the show with their friends.

Read More: 13 Actors Hit With The Oscar Curse

Plus, there's hope that new host Seth Macfarlane will draw younger and more male viewers, to balance out the traditionally female audience. Hyundi and JC Penney, which were the biggest ad buyers in last year's telecast are both returning. And we'll see two tech rivals duke it out: Apple and rival Samsung have both bought slots.

So how does ABC's $85 million take compare? Rival CBS has more big one-off events. In addition to the Grammys, where 30-second spots run as much as $900,000, it also has the Country Music Awards. And this year, it was CBS' turn in the Super Bowl rotation between CBS, Fox and NBC, and Super Bowl spots were the most expensive they've ever been ? as much as $3.8 million.

Read More: Jumping Into Oscar Buzz: Aflac for Affleck

Fox has the biggest regular live show, "American Idol," and NBC has Sunday Night Football, where ads run north of half a million dollars. With the rise of DVR usage, the networks ?ad advertisers ? are willing to pay more and more to capture viewers' attention for rare real-time viewing.

Source: http://www.nbcnews.com/business/oscars-are-big-night-advertisers-1C8499586

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The Lies, The Lies, The Lies ... (talking-points-memo)

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